Desi Koolen has partnered with Volvo Trucks to promote road safety through their ‘Stop, Look, and Wave’ campaign.
Johannesburg, South Africa (02 March 2024) – Desmond (Desi) Koolen, the young South African sensation who captured hearts globally with his infectious charm and remarkable talent, is once again making waves, but this time, it’s not just with his soulful voice.
Partnering with Volvo Trucks, Desi is amplifying a message of safety and awareness on the roads through their new campaign: “Stop, Look, and Wave.”
You may remember Desi from his viral rendition of James Brown’s “I Got You (I Feel Good),” which catapulted him to internet stardom, even catching the attention of Hollywood’s elite like Wayne Brady, Keri Hilson, and Will Smith. Originally shared by his proud mother, Adele Koolen, the video quickly garnered over 1.2 million views, spreading joy and positivity across the digital landscape.
Desi’s journey to stardom has been nothing short of remarkable. Good Things Guy, known for spotlighting inspiring stories of hope and goodness, was the first to share Desi’s story with the world. Since then, his infectious energy and undeniable talent have graced the pages of numerous local and global publications, even affording him the opportunity to rub shoulders with the esteemed Springbok rugby team.
Now, Desi is harnessing his influence for an even greater cause – road safety. Teaming up with Volvo Trucks for their innovative “Stop, Look, and Wave” campaign, Desi is using his platform to educate both children and parents on the importance of vigilance when sharing the road with heavy vehicles.
The essence of the campaign is simple yet profound: instead of merely glancing left and right, individuals are encouraged to STOP, LOOK, and WAVE. By taking these extra precautions, they not only ensure their own safety but also enhance visibility for truck drivers, who often have a higher vantage point on the road.
Watch the video below and remember, the next time you find yourself at an intersection, think of Desi’s message: Stop, Look, and Wave.
by 