Standard Bank’s Achieva™ Exchange empowers first-time job starters by sharing essential resources and experiences.
Johannesburg, South Africa (27 February 2024) – In a bid to uplift communities and celebrate personal milestones, Standard Bank has initiated a groundbreaking movement called Achieva™ Exchange.
This innovative endeavour aims to redefine how we support one another, particularly during significant life transitions. The initiative encourages individuals across Gauteng to contribute items that have assisted them in their initial forays into the workforce, thereby empowering others embarking on similar journeys.
Scheduled for Saturday, 02 March 2024, at Soweto’s Maponya Mall, Achieva™ Exchange promises to be a transformative event. Unlike traditional market gatherings, this initiative transcends mere commerce, embodying the essence of communal support and collective advancement.
With unemployment rates hovering at over 40% in South Africa, the need for initiatives like Achieva™ Exchange has never been more pressing. Standard Bank recognises this challenge and seeks to address it by providing practical assistance to future job seekers through this commendable initiative.
Under the overarching theme of “First Job,” Achieva™ Exchange invites contributions that cater to the essential needs of individuals embarking on their inaugural employment experiences. From clothing and electronic devices to stationery and laptop bags, all donations are welcome as long as they are clean, presentable, and functional.
Drop-off points have been established at various Standard Bank branches across Gauteng, including prominent locations such as Johannesburg’s CBD (5 Simmonds Steet, Selby, Johannesburg), Fourways Mall, and Sandton City Mall, among others. These branches serve as convenient collection points for donations leading up to the event.
Motlatsi Mkalala, Head of Middle Market at Standard Bank, expresses the institution’s enthusiasm for the incredible initiative: “Achieva™ Exchange offers a fresh perspective on celebrating personal milestones. Empowering others through the symbolic sharing of personal milestones, participants go beyond their individual journeys to enrich and uplift others.”
Mkalala extends a warm invitation to all members of the community, regardless of their banking affiliations, emphasising the initiative’s aim to foster a spirit of collective impact and shared growth.
The launch of Achieva™ Exchange builds upon the success of Achieva™, Standard Bank’s middle-market offering introduced last year.
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This comprehensive suite of solutions and services is designed to accompany customers through life’s significant milestones, from acquiring that first degree to purchasing a home or car and beyond.
“As a bank, our aim is to enable our customers to continually improve their life circumstances, enabling every generation to live better than the last,” affirms Mkalala. “With Achieva™ Exchange, Standard Bank underscores its commitment to empowering individuals on their life journeys, turning dreams into tangible realities.”
For more information on Standard Bank’s Achieva™ offering and Achieva™ Exchange, interested individuals are encouraged to visit www.standardbank.co.za/achieva.
Standard Bank’s unveiling of Achieva™ Exchange marks a significant step toward creating a more supportive and empowered society. By encouraging the sharing of resources and experiences, this initiative embodies the spirit of community upliftment and solidarity, setting a commendable example for others to follow.
As individuals come together to celebrate their achievements and support one another, the ripple effects of this movement is poised to make a lasting and positive impact on countless lives.
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