A corporate Valentine showdown went viral on X (Twitter) earlier today and before long, R100,000 was raised to provide school lunches for South African children in need.
South Africa (14 February 2024) – We all want to hear that oh so romantic “will you be my Valentine” question from the ones we love (or from the one we want to love us) and when it happens, it’s goosebumps and butterflies! That was the case for Liberty, who asked the question and got a big YES!
This morning, Liberty, which is running the #DriveHope campaign, used their online presence to see if they could help more South Africans, in the name of love – of course. They X’d (or tweeted – we never know) at KFC drawing attention to their similarities, in the hope of connecting and sharing the love with South Africa.
The Liberty team asked the KFC team, if they could be Valentine sweethearts and if KFC said yes, Liberty would donate R50,000 towards a cause of their choice.
Dearest @KFCSA, we’re both obsessed with Hope, which makes us the perfect pair. 👩❤️💋👨
Will you be our Valentine?
Say yes and we’ll send R50 000 to your nominated foundation.
Let us know and we’ll set up the date. 😉#DriveHope ❤️ #AddHope #InitWithYou pic.twitter.com/FtTscMXKSN
— Liberty Group SA (@LibertyGroupSA) February 14, 2024
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Naturally, KFC came back with a YES and a loving gift to give in return. They offered to match Liberty’s donation which is set to be sent to the Peninsula School Feeding Association. That is an outstanding R100,000 which will be used to help feed school children in need!
Libby baby, yes, 50 000 times, YES😍 Let’s go 50/50 on our first date 👀💋 I’m matching your R50k donation to @SchoolFeeding for #AddHope this Valentine’s Day 😍
Mzansi, spread the love this V-Day by Adding Hope and donating your R2 🤲
— KFC South Africa (@KFCSA) February 14, 2024
This is the perfect example of when corporates get it right! And funny enough, it’s not the first time we have seen showdowns like this on social media. Remember the time when Burger King SA gave McDonalds SA a Christmas gift? Or the time Woolworths was blackmailed into donating to charity?
Is it clever marketing? Maybe. But that’s R100,000 worth of full bellies in South Africa – so it’s really the children who win in the end. Whether it’s Driving Hope or Adding Hope, it’s inspiring hope in South Africa that matters most.
Love it!
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