The #DriveHope Squad is heading into 2024, ready to transform South Africa with small acts of kindness (and they want you to join).
Johannesburg, South Africa (30 January 2024) – Welcome to the new chapter of #DriveHope (2.0), where the smallest acts become the biggest catalysts for change – a reminder of compassion, community, and how the remarkable power of small gestures tend to have the biggest impact.
The 2024 season of the Good Things Guy Podcast has just kicked off, and to celebrate, we got to sit down with Rindy Janse Van Rensburg to offer a glimpse into the heart and soul of #DriveHope.
The origins of #DriveHope trace back to a heartfelt plea shared on Facebook in 2019. Karen Denny, a compassionate soul with a penchant for making a difference, stumbled upon a post that would tug at her heartstrings and spark a movement that is making waves across South Africa. Touched by the story and inspired by Jeremy Mansfield’s Christmas Wish campaign, Karen envisioned a platform where everyday acts of kindness could make a tangible difference in people’s lives.
And what began as an internal initiative within Liberty, designed to support employees and their communities, soon evolved into something much greater. As the COVID-19 pandemic swept across the globe, the need for support became more pressing than ever. Liberty responded swiftly, opening up the platform to the public and inviting nominations for individuals and groups facing adversity.
Fast forward to 2024, and #DriveHope has blossomed into a symbol of hope and solidarity, touching countless lives across South Africa. With over R3.4 million contributed in ‘random acts of care,’ the impact of Drive Hope resonates far beyond monetary value. It speaks volumes about the steadfast spirit of generosity flourishing within our communities.
“At Liberty, we believe in the power of education and literacy to transform lives. #DriveHope allows us to extend our reach and support those in need in meaningful ways,” shares Karen Denny, Liberty’s Divisional Executive for Digital Marketing.
What sets #DriveHope apart is not just the scale of its contributions but the ethos of kindness that underpins every action. It’s about recognising the inherent dignity and worth of every individual, and the belief that no act of kindness is ever too small.
And as Rindy says, this year is going to be bigger and better. And we’re calling on you, South Africa, to join the Hope Squad and make a difference in your own communities!
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