Digital business leader Mike Saunders has taken centre stage as the sole representative from South Africa in a groundbreaking business anthology fostering impactful ideas and actionable insights.
Global (29 November 2023) – Mike Saunders, the CEO of Digitlab, has earned the honour of being the sole South African featured among 150 international contributors in a prestigious book aimed at the “Doers & Dreamers”.
“Doers & Dreamers” embodies the strength of diverse voices, showcasing interviews and articles by founders and leaders from acclaimed companies like Airbnb, Asana, Toms Shoes, Nvidia, Craigslist, Techstars, and WordPress. And a very talented South African, positioned as the opening chapter author, sets the tone for the entire collection. Saunders joined the ranks of influential figures like Seth Godin, Tim Ferriss, and Brian Chesky.
Reflecting on this achievement, the talented South African emphasises the need for collective action in the face of economic challenges.
“In some of the toughest economic challenges we have ever faced, we need to find ways to make an impact now more than ever. We all have our part to play if we want our situation to change.”
The compilation explores a diverse range of thought-provoking messages, spanning from marketing insights to the transformative potential of generative AI. It highlights individuals’ varied and impactful contributions to the global business conversation.
Jonathan Louw, the Editor of “Doers & Dreamers,” encapsulates the essence of the publication, stating, “It’s more than a book; it’s a symphony of ideas and actionable insights.”
As every article within the collection offers a unique perspective, readers are granted valuable insights into the entire business journey – from ideation and development to commercialisation and growth.
In the words of Louw, “Without your actions, innovation is just an idea with a promise. Without you, visions remain useless words on a piece of paper. Without you, there is no growth – for your business, your economy, or your country.”
Here are some of the many thought-provoking messages in Doers & Dreamers:
- Creativity has an existential crisis – Marketing expert Martin Lindstrom suggests solutions to creativity’s existential crisis, including skipping Zoom meetings, blocking his calendar, and answering fewer emails.
- Many entrepreneurs start after near-death experiences – Gareth I. Jones, a serial entrepreneur, shares his knowledge and experience about why many successful start-ups have emerged from near-death experiences.
- Why marketing should be like a parade in Brazil – Vitor Pecanha draws inspiration from Rio de Janeiro’s carnival parades to explain why the future of marketing should be like colourful parades, not movies.
- How generative AI can be used for social impact – Shiran Mlamdovsky Somech, an AI impact leader, has utilised AI technology to “resurrect” five Israeli women who were killed by their partners. This remarkable female creator exemplifies how AI can bring about positive changes in the world.
- The popcorn brain generation – Entrepreneurs like Tim Ferriss often have a “popcorn brain” with a constant flow of new ideas. But this can be mentally taxing. How can we manage it?
- The future is all about carrot leadership – Chester Elton explains why the ‘stick’ approach in leadership should be a thing of the past…
Reflecting on his inclusion in the illustrious group of “Doers & Dreamers,” Saunders expresses his gratitude.
“It’s an honour to be included in such a prestigious group of business leaders; I hope this book goes a long way to inspiring people to chase their dreams and make an impact.”
“Doers & Dreamers” is available in both eBook and hard copy formats. Published by JumpStory, all proceeds from the sales contribute to the Danish Red Cross. The eBook version is accessible for free at doers23.com/download, while the hardcover edition can be purchased at lulu.com.
To mark the book’s release, Saunders has created a Keynote to present his opening chapter, “Finding Ideas with Impact”, to South African corporates.
For more information about Saunders or his involvement in “Doers & Dreamers” and his presentation, please visit mikesaunders.com.