A designer from Limpopo, Judy Sanderson and her eponymous brand have won the Global Fashion Brand Prize; beating out a hundred hopefuls:
Global (20 February 2024) — South Africa’s Judy Sanderson and her eponymous brand have bagged a coveted prize in the fashion world—the Global Fashion Brand Prize!
As the winner of the 2024/2026 edition of the Maison Mode Méditerranée Endowment Fund’s grandest scholarship, Judy Sanderson will now be positioned to elevate her brand and the cultural underpinnings that act as its muse.
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This was the first time that the Global Fashion Brand scholarship called for projects from Africa as a whole, and given the many African crafters and artisans who have inspired and helped bring Judy Sanderson to to the forefront of emerging fashion.
Hailing from Limpopo, Judy now resides in Portugal. Despite her well-traveled footing in the world, Judy’s female-centric brand is richly rooted in African energy. In fact, she shares her brand’s ethos is based on Ubuntu—”the oneness to humanity” she hopes to showcase in her garments. Further, the Judy Sanderson brand’s commitment to sustainability is evident in zero plastic packaging, recyclable hangtags and clothing made by local artisans in Portugal and Zimbabwe with limited cut-off designs in mind to minimise waste.
Says the proud South African of the fantastic win:
“This achievement holds immense significance, as it reinforces the belief that limits are merely illusions created by those who choose to accept them. Let’s now embark on a journey of resetting our dreams and setting our sights even higher. With gratitude in my hearts, we march forward, determined to reach new heights. Onwards and upwards, always.”
In more thanks, the Judy Sanderson brand adds:
“We extend our thanks to every artisan we work with. From the seasoned 80-year-old tailor to our talented crochet artisans in Aveiro and the skilled macrame weavers in Zimbabwe, among others. Your contributions have been invaluable. We are excited to share more about the incredible work done behind the scenes by these artisans, inviting you to join us on this journey.”
The prize sees the brand awarded 40 000 euros (over R820 000)!
Sources: Website Submission; Various (Linked Above)
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