It’s not every day that you get a delicious meal and a first glance at your future best friend in the same sitting, but thanks to Massimo’s pizza adoption boxes, the best of both worlds continue to collide:
Hout Bay, South Africa (07 February 2024) — For animal and pizza lovers, Massimo’s pizza adoption boxes couldn’t be a more perfect pairing. Perhaps the only way for the pizzeria—whose delicious slices have been ranked among the world’s best pizza—to improve their servings, the special surprise on their takeaway boxes continues to win over hearts and tummies.
If you’ve ordered a takeaway from Massimo’s and are wondering how an adorable animal found its way onto your pizza box, here is the story behind it:
In 2021, Massimo’s (a longtime champion of community causes) launched a special campaign to assist DARG (Domestic Animal Rescue Group) to help spread the word about their animals who needed to find forever homes. Cleverly, the pizzeria decided to make the most of something almost everyone loves (good pizza) and convenience (takeaways).
They decided to place “Adopt Me” flyers on their takeaway boxes with the hopes of helping DARG with placing the pets.
Years later and our hearts are so warmed to know that the mission is still cooking!
The adoption snapshots feature photos of the floofs in need and information about them (like whether they are good with kids, their age and, of course, a little about their personalities) with hopes of helping DARG with placements. And since most people make better decisions when they’re full and happy, the project couldn’t be a perfect way to facilitate happy homes.
Beyond Massimo’s pizza adoption boxes, this spot has a track record of doing good for the sake of good. In 2015, they began a ‘pay-it-forward’ campaign so people could buy R10 ‘virtual’ slices of pizza, with every six slices affording one charity an entire pizza. When the business closed down during the pandemic, Massimo ensured that pizzas were donated to July 2020 fire victims. And last year, they launched another adoption-positive ‘loyalty card’ programme along with The Pelican in Hout Bay. This allowed customers who had adopted a dog from DARG, Border Collie Rescue Cape Town, TEARS or the Animal Welfare Society of SA to gift their new adopted friend free meals from either restaurant.
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